A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test different approaches and optimize performance, but research shows that the startups that could benefit most are the least likely to use it. In this episode, Professor Sharique Hasan of Duke University’s Fuqua School of Business discusses his paper “Experimentation and Start-up Performan...
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A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test different approaches and optimize performance, but research shows that the startups that could benefit most are the least likely to use it. In this episode, Professor Sharique Hasan of Duke University’s Fuqua School of Business discusses his paper “Experimentation and Start-up Performan...
"Why Is Your Data Worth So Little?" w/ Prof Ali Makhdoumi
Duke Fuqua Insights
13 minutes
1 month ago
"Why Is Your Data Worth So Little?" w/ Prof Ali Makhdoumi
Professor Ali Makhdoumi reveals why your friend's social media activity might be compromising your privacy, even when you share nothing at all Every time your colleague shares their location data or a friend posts their workout routine, they're inadvertently exposing details about you–even if you've never agreed to share your data. This hidden web of data spillovers means companies can predict your preferences, behaviors, and personal information simply by analyzing the digital footpr...
Duke Fuqua Insights
A single decision improved by 1% might seem trivial. But make 300 small improvements over a year, and the compounding effect becomes transformative. A/B testing allows companies to systematically test different approaches and optimize performance, but research shows that the startups that could benefit most are the least likely to use it. In this episode, Professor Sharique Hasan of Duke University’s Fuqua School of Business discusses his paper “Experimentation and Start-up Performan...
