In this episode of The E Forge Podcast, host Cory Long sits down with ad strategist Lance Greenberg to expose why most coaches, consultants, and small business owners are wasting money on Facebook ads; and what to do instead. If you’ve ever felt like you’re just feeding Zuckerberg cash with nothing to show for it, this is the reset you need. Lance shares how AI has completely changed ad targeting, why messaging matters more than ever, and the #1 strategy to improve lead quality and conversion rates fast. Whether you’re scaling or stuck, this is a masterclass in modern marketing.
Key Takeaways:
Your message trains the AI. Poor hooks = poor targeting = poor leads.
Lead quality matters more than lead flow. Most aren’t even measuring it.
Sales teams form bias fast. Untrained teams can kill great leads.
Don’t rely on funnels. Focus on your customer, market, and clarity.
Use TTO strategy. Telepathy Targeting Optimization = smarter ads, higher ROI.
"Your ads aren’t broken; they’re doing exactly what you told them to do."
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Disclaimer -
This video is for educational and informational purposes only. It does not constitute financial, tax, or legal advice. Always consult with a licensed tax professional or financial advisor to discuss your specific situation.