Episode 17 - Estate Agency Mastery with Angi Cooney

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EAM: Estate Agency Mastery with Chris Buckler

chrisbuckler123

36 episodes

1 week ago

This short form, digestible podcast is for estate agents / letting agents that want to improve who they are and what they do. Chris Buckler interviews some of the top agents in the country to find out and share the systems, models, tips and tricks that have led them to their unfair share. Chris's goal is that any agent listening can immediately implement these into their business. Estate Agency Mastery will give you the knowledge, tools and motivation to achieve more, earn more and ultimately, become a more profitable agent whilst raising the service offering of agents here in the UK.

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Episode 17 - Estate Agency Mastery with Angi Cooney

EAM: Estate Agency Mastery with Chris Buckler

22 minutes 44 seconds

1 year ago

Episode 17 - Estate Agency Mastery with Angi Cooney

Angi runs a very successful business in Staffordshire, West Midlands. She is an ESTA winner, straight talking and pulls no punches.

She starts off with these is no secrets to success other than consistency and highlights that agents have to be acceptational communicators. You have to know your stuff and be the expert in your field. If you don’t have this in your armoury then it is lights out.

Agents need to remember, “don’t tell me you’re funny, make me laugh”.

Starting with Angi’s first tip, exceptional communication, she highlights that she feels “we have failed if we email”. Angi is a huge advocate of picking up the phone and feels modern agents hide behind emails / WhatsApps. Chris adds that you have to enable the agent with tech, but the human touch has to be replicated, especially in a world with AI. The phone should be your number one tool. Using AI such as chatGPT is gold, but then you have to make it personal.

Angi also confirms that she also gets a lot more loyalty from clients, and Angi rarely lose a client, due to being on a phone and making sure she runs though every vendor every day in price order to check what is happening with he vendors. Every week, without fail, the vendor gets a phone call.

Angi’s next tip is market knowledge and ups killing. Don’t blag it. Continuously learn and find your tribe. Make sure you pick up hints and tip and constantly learn and evolve to be the best agent you can. You have to constantly learn and evolve as an agent. Chris and Angi both agree that scripts allow agents to actively listen and get to the end result much more quickly. You have to be able to objection handle and move the conversation on.

The final tip from Angi is regarding negotiation. You have to focus and being a world class negotiator. You have to train yourself but also you have to have experience and people around you that can show you the way. Chris highlights that the first offer has to be rejected and that going the extra mile for the client and get the extra few thousand for the client. How you go about this will increase customer satisfaction and lead to referrals.