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OpenAI just launched "Buy It in ChatGPT" - letting users complete purchases without ever visiting your website. If you're not cited by AI engines, you don't just lose traffic. You lose the entire sale.
This is Part 2 of our Answer Engine Optimization series. Last week we covered why AEO matters. This week, we're getting tactical. We break down the exact three-pillar framework you need: on-site optimization, off-site citation building, and measurement strategies that actually work.
The timing couldn't be more urgent. With OpenAI's September 29th announcement, conversational commerce is here. Etsy sellers can now sell directly in ChatGPT. Shopify merchants are next. The entire discovery-to-purchase journey happens in one AI conversation - and if you're not in that conversation, you're invisible.
What You'll Learn:
We also cover Claude's new Slack integration, Sora 2's TikTok-style feed, and why AI-generated music almost broke Spotify's royalty system.
Timestamps:
Key Resources:
The businesses that master AEO in 2025 will have an unfair advantage. The ones that wait will be fighting for scraps. Which side do you want to be on?
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