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Eric Schwartzman interviews earned media marketing and digital public relations leaders. Show blog: https://www.ericschwartzman.com/blog/
But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI.
This podcast is being released just days after Mike’s bombshell blog post, which is taking the SEO world by storm, revealing explosive insights from leaked internal Google documentation.
This is an exclusive opportunity to hear Mike directly share his expertise and predictions about how AI will impact the evolving landscape of search and what SEO consultants need to do to stay competitive.
Google Algorithm Secrets Revealed
Inside Google’s Algorithm
Mike King discusses the inner workings of Google’s ranking systems and the factors that influence search results, based on his extensive research and analysis.
Google’s Deceptive Practices
Discover how Google has misled the SEO community about key ranking factors and the real role of domain authority, click data, and more.
The Impact of AI on Search
Learn how AI is reshaping the landscape of search and what it means for your SEO strategy. Mike delves into the implications of Google’s Search Generative Experience (SGE) and other AI-driven changes.
Actionable SEO Insights
Mike provides practical advice on how to optimize for the new realities of search, including the importance of authoritative content, user engagement, and adapting to AI advancements.
Podcast Episode Highlights
Truth About Click Data
Contrary to Google’s public statements, click data plays a significant role in rankings. Mike King explains how this impacts your SEO efforts.
Importance of Writing with an Authoritative Voice
Learn why creating high-quality, authoritative content is more crucial than ever in the age of AI.
Actionable SEO Strategies
Get practical tips on how to optimize your site for AI-driven search engines and stay ahead of the competition.
Key SEO Discussion Points:
Fragmentation of Search
The increasing diversity of search platforms and why it’s crucial to optimize for more than just Google.
AI and Verification
The role of AI in search and the necessity for users to verify information through trusted sources like Google.
Google’s Core Updates
How recent updates are addressing AI content and the ongoing battle against spam.
Optimizing for Language Models
Best practices for ranking in AI-driven search environments, based on Mike’s latest research.
About Mike King
Mike King is the CEO and founder of iPullRank, a leading digital marketing agency specializing in SEO and content strategy. His recent post has ignited a heated discussion about the future of search, and now he’s here to share his expert insights.
Tune in and learn:
• A deeper understanding of the future of search and SEO.
• Practical tips for leveraging AI in your search strategy.
• Insights directly from this thought leader behind the first comprehensive analysis of the internal documents leak from Google Search.
Earned Media Podcast
Eric Schwartzman interviews earned media marketing and digital public relations leaders. Show blog: https://www.ericschwartzman.com/blog/
