Google has a spam problem. They’re clogging up the internet with keyword-stuffed crap, making it tougher and more expensive for Google to separate the signal from the noise. Crawling the web is expensive, so crawling crap is flushing money down the drain. Google must embrace AI or risk obsolescence. But it also must defend its search rankings from generative-AI abuse. So, the company is adding generative AI capabilities to services like Gmail and Google Docs to eliminate our need to write manually while attempting to filter the very same content from its search results.