A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
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A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
S2 Ep8: How businesses can give back in a truly authentic way that drives real impact, with Westen MacIntosh
Easy Being Green? Lessons in sustainable business
25 minutes 27 seconds
2 years ago
S2 Ep8: How businesses can give back in a truly authentic way that drives real impact, with Westen MacIntosh
Today’s conversation is a super useful guide for ecommerce businesses who want to give back in an authentic and impactful way. Westen MacIntosh, CMO at social impact platform Virtue, talks us through:
The challenges Virtue is addressing
How to go about engaging your audience with a chosen cause
The “hidden” benefits of giving back in this way
The businesses or industries that are becoming most engaged with giving back
www.virtueimpact.com
easybeinggreenpodcast.com
Easy Being Green? Lessons in sustainable business
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
