What happens when a seasoned sales director with 20+ years of Fortune 500 experience writes a children's book? You get The ABC Book of Professional Selling—a rhyming, illustrated guide that Tom Whalen uses with everyone from his college students at VCU to his own sales team at McKesson. In this episode, Tom shares his unconventional three-year journey of creating a book that serves dual audiences: kids learning their ABCs and early career professionals learning the fundamentals of selling. He...
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What happens when a seasoned sales director with 20+ years of Fortune 500 experience writes a children's book? You get The ABC Book of Professional Selling—a rhyming, illustrated guide that Tom Whalen uses with everyone from his college students at VCU to his own sales team at McKesson. In this episode, Tom shares his unconventional three-year journey of creating a book that serves dual audiences: kids learning their ABCs and early career professionals learning the fundamentals of selling. He...
059: From Reader to Author: Building Your Authority One Book at a Time with Gillian Whitney
Easy Peasy Books
30 minutes
3 months ago
059: From Reader to Author: Building Your Authority One Book at a Time with Gillian Whitney
Think you don't have time or money to read? In this solo episode, I'm tackling the uncomfortable truth a friend confided in me: they dream of being an author but have only read a handful of books since college. Here's my hot take: authors can't afford NOT to be readers. How can we expect anyone to buy and read OUR books if we don't believe reading is valuable? I'm showing you exactly how to slip reading into the cracks of your life – no cabin in the woods required – and how to access incredib...
Easy Peasy Books
What happens when a seasoned sales director with 20+ years of Fortune 500 experience writes a children's book? You get The ABC Book of Professional Selling—a rhyming, illustrated guide that Tom Whalen uses with everyone from his college students at VCU to his own sales team at McKesson. In this episode, Tom shares his unconventional three-year journey of creating a book that serves dual audiences: kids learning their ABCs and early career professionals learning the fundamentals of selling. He...
