Today we are diving deep into the ins and outs of brand deals, how the emergence of social media changed the beauty industry landscape, and how the big magazines keep the lights on behind the scenes. Who better to tell us all about this than Carly Cardellino, a beauty editor and writer known for her two decades of work in the fashion and beauty industry who has held such prominent positions as Beauty Editor of Shape and Beauty Director at Cosmopolitan. In January of 2020, she left her post at Cosmo to pursue a career in content creation and consulting. Since then, she has worked with brands like La Mer, Chanel, Dior, Dove, Four Seasons, Auberge, John Frieda, Apple, Rhode, Margiela (to name a few) and consulted for beauty brands such as K18, being among the initial team to launch the brand, leading the charge on seeding product into major players' hands in the industry, like Chris Appleton.

This is a juicy one - we also cover the pay for play of advertising, being open to connections, and how Carly made the jump from beauty editor to working for herself as a content creator. Carly shares the major pivotal moments in her career and how they affected her life, how believing in her ideas led her to where she is today, and how, despite being bad at math, she will always get what needs to get done done!

Join me in Carly's world - it's a glamorous one!

xx
Jo

Find Carly on Instagram at https://www.instagram.com/carlycardellino/?hl=en

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Eat My Words TikTok: https://www.tiktok.com/@eatmywords_thepodcast