Last time, we have discussed how to calculate BER and when to kill and scale your ads. Today, we will go deeper into scaling. We will talk about horizontal scaling and vertical scaling. The purpose is testing every little detail to find more profitable audiences.

You might remember that we scale when the Ad set ROAS is higher than BER. And when it has at least 2 sales. Now, we will show you how to do horizontal scaling and vertical scaling right away. Let’s begin!