This could be a tough time for all entrepreneurs and marketers. No one can deny the significant impact that iOS 14 update has on our Facebook Ads. iOS 14 update could have a big influence on all of us, from dropshippers to suppliers and sourcing agent or dropshipping companies. Specifically, iOS 14 update will have a direct impact on 3 core elements of Facebook Ads:

The first one is conversion tracking. Because of iOS 14 update, tracking data is inaccurate. Facebook doesn't track all the conversions. And the time is not real-time but it is delayed up to 72 hours. That means Facebook only sends you the data after 3 days for ensuring the most accurate data, as explained by Facebook.

The second one is Algorithm optimization. With iOS 14 update, Facebook algorithm is no longer as optimized as before. If before, when you choose "target all country", for example, all US, Facebook Ads are still optimized based on the data it collected thanks to Facebook pixel's intelligence. Now, the effectiveness of its algorithm has decreased significantly. Pixel counts wrongly and it leads to the distribution of the ads to the wrong audiences. The old campaign does not work like before.

The third one is website targeting. Inaccurate tracking causes inaccurate customer audience. It does not tell you the truth. For example, if the ads show to 10 buyers who already add to cart, but you only receive the data of 5, 7 buyers, or even fewer. The consequence is that it will also affect retargeting data.

As far as our knowledge, the new update is not a single error that you can fix overnight but a systematic change. For that reason, sellers have to accept this truth and flexibly test new approaches to find the ultimate solutions. And below are some suggestions on how you would do that.