A perfect product is good. Yes. Your store can be very competitive when you offer your customers a much better product than others. People prefer higher quality. Good products benefit your customers a lot more. But is it the only one that matters? Do you just get a product sourcing agent to search and find the best product for you? And that's enough for success?

Well, with our experience in the field, we do think that it's the winning marketing strategy that decides your business success. You can have a winning product that is good and trendy now on the market. But if you don't market it effectively, people won't buy it.

You don't believe it? Just take an example. Look at McDonald. McDonald is the biggest fast-food brand all over the world. Can you tell it has the greatest food? Nope. Obviously, it doesn't. Of course, it's quick and convenient. But not the greatest food by far. But why is it so successful? Because their marketing and branding are on point! Their winning marketing campaign, not the best product makes them the greatest brand.