In this episode of the Ways to Wealth Podcast, Charlie is joined by Melissa Beer!

Melissa Beer grew up in a Mennonite farming community in Canada and now leads a New Zealand based tech company focused on bridging primary sector agriculture with modern data and AI solutions.

After starting her first business at seventeen selling grass fed organic beef direct to consumer, she moved to New Zealand and built a technology venture that is designed to help the value chain express and transfer value from farm to consumer.

In this conversation, Melissa and Charlie explore her journey from agriculture to tech entrepreneurship, the realities of being a mission driven founder, and how she built her business without external capital while maintaining a job to support early relationships. They discuss the complexity of agricultural value chains, why innovation can stall inside commodity systems, and how her product automates sustainability reporting and supports processors in matching farm attributes with evolving customer preferences.

Watch all episodes of the Ways to Wealth Podcast here: www.eccuity.com/podcasts

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