Fashion Entrepreneurs get excited about creating logos and so they should. But the logo should be the last thing you do not the first. Jana Dambekalne is a Visual Communication Senior Lecturer and ex Art Director with a wealth of experience. 

Listen to our chat about how logos are defunct unless they are memorable and how to ensure your brand identity is doing its job. This is a great place to start if you are thinking of starting a fashion brand or re-branding.

Fashion Hub Singapore is a podcast for fashion brands looking to create social impact. 

Follow Jana's adventures in design at @bedesigneducated