Paid ads in 2025 feel like a toxic relationship:
You need them…
You rely on them…
But they hurt you on a molecular level.
This week, Adam Pearce and Pete Gardner sit down with Oscar Ford, Founder of Anuncia, to break down what’s actually happening inside Google, Meta and Microsoft Ads...beyond the shiny webinars and suspiciously perfect LinkedIn screenshots.
Oscar brings 15+ years of PPC experience, £3m+ in managed annual ad spend, and more strong opinions than the platforms would like him to have.
If your CPC keeps climbing, your tracking keeps breaking and your ROAS keeps gaslighting you, this is the episode that finally explains why.
They Cover:
– Why ad costs are skyrocketing across every platform
– What caused the 2025 auction inflation (and why it’s not slowing down)
– The death of old targeting tactics
– How Google & Meta are “simplifying” ads… while making things harder
– Why tracking + clean data matter more than ever
– How product feed optimisation impacts everything
– The unsexy basics that outperform every shiny hack
– The channels that actually worked: PMax, YouTube Shorts, TikTok, Amazon Ads
– The signals that tell you an account is on the edge of disaster
– What Oscar would do if he had just £1,000 to grow a brand
This is the PPC episode brands needed six months ago.
About the Guest
Oscar Ford, Founder of Anuncia, is a PPC specialist of 15+ years managing millions in annual ad spend for ambitious UK eCommerce brands and charities.
An expert in tracking, feed optimisation, analytics, and calling out bad platform advice.
About the Hosts
Adam Pearce and Peter Gardner, co-founders of Blend Commerce and eCom Collab Club®, helping operators grow without losing their sanity, their margins, or their will to live.
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