🔥 How to Write Job Postings that Attract Top Performers 🔥

If you’re on the hunt for superstars—be it sales, marketing, or operations—you need to stand out. Stop with the usual “5 years’ experience, 3 degrees, and a list of duties” stuff. That doesn’t attract A-players. Instead, here’s a simple framework that’ll get the high performers lining up to apply:

1️⃣ Make it a Marketing Piece
Sell the job! Why should they care? What’s compelling about your company? Show them why this is an opportunity, not just another position.

2️⃣ List Performance Metrics
Top performers want to know what success looks like. Define the expectations and metrics they’ll be evaluated on. This weeds out the mediocre and attracts those ready to excel.

3️⃣ Highlight Growth & Learning Opportunities
Top talent doesn’t stay stagnant. Let them know about opportunities to grow within the company and any learning resources you offer. They want to thrive and level up—show them that’s possible with you.

4️⃣ [BONUS] Share Your Mission and Values
Share your real mission and values—not just what’s on the wall. This attracts people aligned with your core purpose, bringing in team members who’ll stay for the long haul.