Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
490 episodes
1 week ago
In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront. Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive...
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In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront. Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive...
Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
13 minutes
2 months ago
Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)
In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days. Topics discussed in this episode: How to sta...
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
In this episode, we explore how to launch a fashion brand without the risk of buying huge amounts of inventory upfront. Paul Yu, Founder and CEO of eProlo, explains how modern supply chains allow sellers to start small and test products before committing to large orders. He shares how his platform helps over 1.6 million sellers use custom branding and automated shipping to grow their businesses. Paul also discusses why focusing on a tiny niche is the best way for new brands to survive...
