Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
484 episodes
1 day ago
In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises. Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability. He explains how to gain a clear view of true profit and what to do with that information to drive business forward. Topics...
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In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises. Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability. He explains how to gain a clear view of true profit and what to do with that information to drive business forward. Topics...
How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
24 minutes
1 week ago
How to Win Meta Ads with UGC (Finally) — Donatas Smailys | Why UGC Volume Wins, What Meta's Andromeda Algorithm Loves, Why Authentic Beats Polished AI, Why Trust Becomes Key, What Human-First AI Means for UGC (#449)
In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok. He also discusses the future of trust and AI characters in the content landsca...
Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
In this archive episode, we dive into the concept of “Profit First” E-commerce and why focusing solely on revenue can lead to big surprises. Karl O'Brien, Co-Founder of Store Hero, an e-commerce analytics tool, shares how their system helps store owners avoid common financial pitfalls by shifting their focus from top-line sales to bottom-line profitability. He explains how to gain a clear view of true profit and what to do with that information to drive business forward. Topics...
