In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting "serious self-reflection." He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands. In this episode, Jai addresses the demand for ...
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In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting "serious self-reflection." He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands. In this episode, Jai addresses the demand for ...
Ecom Exec: Marketing Attribution Is a Waste (Encore)
Ecommerce Conversations
39 minutes
4 months ago
Ecom Exec: Marketing Attribution Is a Waste (Encore)
Please enjoy this repeat of a popular episode first aired in September 2023. Andrew Faris is the former CEO of 4x400, an ecommerce aggregator. He left that job in 2021 and now consults with merchants and manages their advertising campaigns, mostly on Meta. I asked him for his keys to successful Meta ads, having spent nine years on that platform. "The best ad managers are writers," he told me. And "there's no reason a brand under $50 million in revenue needs an attribution tool." Faris first...
Ecommerce Conversations
In his previous appearance on the podcast, in November 2022, Jai Dolwani was the CMO of a wine subscription company that would shortly declare bankruptcy. It was his third struggling startup, he says, prompting "serious self-reflection." He pivoted to entrepreneurship and launched The Starters, a marketplace for fractional ecommerce talent, in late 2023. The company has thrived, having attracted more than 600 freelancers and 500 client brands. In this episode, Jai addresses the demand for ...
