Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holist...
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Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holist...
Customer acquisition costs can ruin a business. Some merchants limit acquisition spend to the gross margin of the first sale. Others look to customers' lifetime value. Yet Taylor Holiday, CEO of the agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC." Taylor first appeared on the podcast in 2020. In this episode, he explains his acquisition strategy, experiences with employee ownership, and more. For an edited and condensed transcript with embedd...
Ecommerce Conversations
Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holist...
