Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holist...
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Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holist...
This year host Eric Bandholz has sprinkled occasional episodes with real-life master classes from Beardbrand, his company. To date he's addressed hiring, branding, profit-building, priority-setting, and exiting. For this installment, he shares Beardbrand’s experience of losing nearly $1 million across 2023 and 2024. It got bad. Cash levels dropped to where they were in year one, 2014. The business was hemorrhaging money. But it survived. It made it through without outside funding. Eric and ...
Ecommerce Conversations
Seth Spears is a Colorado-based entrepreneur who once taught consumers how to make their own non-toxic personal care products. He says customers valued the results but not the actual production process. "They kept asking us for ready-made versions," he told me. So he launched Wellnesse, a direct-to-consumer brand producing all-natural self-care goods, in 2020. Toothpaste quickly became the dominant item. In our recent conversation, Seth shared the origins of Wellnesse, the demand for holist...
