JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.

Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns! 

Hit PLAY to hear: 

• How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦 
• Why iPhone videos outperformed $10k ad shoots 🎥 
• The 3-part framework he used to grow La Matera fast 📈 
• What makes belts a “perfect eCommerce product” 🔥 
• The truth about expanding your product line (and what not to do) 🧵 
• His role in turning Chubbies’ returns system into Loop Returns 🔄 

Key timestamps to dive straight in: 

[04:25] "Relocated Business: Spicewood, Texas" 

[08:41] "SBA Loan Benefits and Process" 

[11:21] Strategic Business Planning & Marketing 

[13:46] Reflection on Business Experience 

[18:51] Balancing Focus and New Projects 

[21:22] Listen to JM’s Top Tips! 

 Full episode notes here: https://ecmp.info/553

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