Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

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eCommerce MasterPlan

Chloë Thomas

601 episodes

3 days ago

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

All content for eCommerce MasterPlan is the property of Chloë Thomas and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

eCommerce MasterPlan

26 minutes

4 months ago

Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.

Hit PLAY to hear:

Why most people are still buying glasses the old-fashioned way 👓
How Fashion Eyewear turned pre-loved stock into a retention machine 🔁
The Shopify app powering their buyback and recommerce program 🛍️
Smart ways to guide customers through a complex checkout flow 📦
What really moves the needle on customer lifetime value 📈
Why having just one pair of glasses is officially outdated 😎

Key timestamps to dive straight in:

[05:32] "Prescription Glasses: An Untapped Market"

[09:42] Eyewear Buyback with TernEco App

[11:42] Innovative Glasses Buyback Program

[15:32] Eyewear Buyback Boosts Customer Retention

[17:32] Listen to Steven’s Top Tips!

Full episode notes here: https://ecmp.info/552

This podcast uses the following third-party services for analysis:

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