Discover how Justin Scott of Dopple and Ethan Giffin explore 3D visualization, UX, and strategies for designing eCommerce sites that convert. About This Episode What if your website could sell like your best salesperson—guiding buyers through every detail, option, and finish until they’re confident enough to click “buy”? In this episode of eCommerce Masters, Justin Scott, CEO of Dopple, joins Ethan Giffin to reveal how 3D visualization is transforming B2B commerce. Justin shares how Dopple’s platform helps brands move beyond static 2D photos and into interactive, 3D product experiences that educate and convert. He explains how businesses can turn complex, customizable products into simple visual journeys—and why this shift is essential as modern B2B buyers expect speed, clarity, and control. With examples like Copper Hoods, where 3D configurators boosted engagement by 60% and conversions by 40%, Justin proves that visual storytelling isn’t just beautiful—it’s profitable. Along the way, he and Ethan explore the future of AI-driven content, the power of agency collaboration, and the importance of hiring digital-native talent to lead transformation. If you’re ready to rethink how customers see and shop your products, this episode will change the way you look at B2B eCommerce forever.Listen now to learn how showing more can help you sell more.   Chapters 00:00 - Designing for Conversions: The Power of Visual Merchandising 02:00 - Justin’s Journey from Zillow to Dopple 05:00 - The Shift from 2D to 3D in B2B Commerce 08:00 - What Dopple Does and Who It’s For 12:00 - Real-World Example: Copper Hoods Configurator 16:00 - Designing for Conversion Through Visualization 22:00 - The Role of CAD and 3D Modeling in Buyer Experience 27:00 - Understanding Buyer Behavior and Analytics 30:00 - Partnerships, Implementation, and Collaboration 32:00 - Build vs. Buy: Scaling 3D Technology for B2B 36:00 - The Future of Digital Transformation in B2B Commerce 38:00 - What’s Next for Dopple and Groove Commerce 46:00 - Final Thoughts: Hiring for Digital Vision and Transformation   Resources Dopple - https://www.dopple.ioGroove Commerce - https://www.groovecommerce.comZillow - https://www.zillow.comTumblr - https://www.tumblr.comCopper Hoods - https://www.copperhoods.comShopTalk (Event) - https://shoptalk.comGoogle Analytics 4 (GA4) - https://marketingplatform.google.com/about/analytics/Shopware - https://www.shopware.comBigCommerce - https://www.bigcommerce.comShopify - https://www.shopify.comSalesforce - https://www.salesforce.comHawkSearch - https://www.hawksearch.com   About our Guest, Justin Scott Justin Scott is the CEO and Co-Founder of Dopple, a company transforming ecommerce with immersive 3D and AR experiences. He’s spent his career at the center of digital innovation; from reshaping how people shop for homes at Zillow, to empowering creators at Tumblr, to building data-driven workflow tools at FiscalNote. Now at Dopple, he’s focused on breaking the barrier between physical and digital worlds by making 3D content creation and distribution seamless across every channel.   About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.   Connect With Us: Website: www.groovecommerce.com/LinkedIn: https://www.linkedin.com/company/groove-commerce/Facebook: https://www.facebook.com/iGotGrooveX: https://x.com/groovecommerceIns