On this episode of the Ecommerce Revamped Podcast, we sit down with Eddie Maalouf, founder of BAD Marketing, to break down how top ecommerce brands increase customer lifetime value (LTV) using smart, scalable post-purchase email and SMS strategies. If you’re leaving retention on autopilot after a sale, this is your blueprint for fixing it. Eddie shares the exact timing, content, and structure of high-converting post-purchase flows. Learn what your very first message should say after a purchase, how to balance timing between email and SMS, and why most thank-you emails actually hurt retention. Discover overlooked flows in Klaviyo, smart ways to avoid SMS fatigue, and how to segment customers by purchase behavior to deliver relevant, personalized messaging that drives repeat business. #EddieMaalouf #BADMarketing #Miva