eCommerce UnderCover really enjoyed its conversation with Kausambi Manjita and Barada Sahu, Co-founders of Mason. Mason is a store conversion playbook that helps to convert new visitors & create loyal customers for a user’s Shopify Store.

Some of the topics that Kausambi and Barada discussed:

• How their love for science fiction helped them build something new
• The importance of storytelling for your brand to connect with customers
• Is Social Commerce on the roadmap for Mason?
• Creating a personalized experience with Mason
• What role can immersive media play