Economic Frontiers is a podcast about the frontier of economics research regarding technology, innovation, and digitization. Each episode brings in a leading researcher or research team for a discussion of their work and its broader implications.
This podcast is sponsored by the MIT Initiative on the Digital Economy (IDE). The IDE is an effort focused on the impact of digital technology on businesses, the economy, and society. Drawing on MIT Sloan’s strengths in technology and innovation, its internationally recognized faculty, and more than a decade of research and partnership with MIT Sloan’s Center for Digital Business, the IDE is analyzing the broad sociological changes brought about by the advance and spread of digital technology.
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Economic Frontiers is a podcast about the frontier of economics research regarding technology, innovation, and digitization. Each episode brings in a leading researcher or research team for a discussion of their work and its broader implications.
This podcast is sponsored by the MIT Initiative on the Digital Economy (IDE). The IDE is an effort focused on the impact of digital technology on businesses, the economy, and society. Drawing on MIT Sloan’s strengths in technology and innovation, its internationally recognized faculty, and more than a decade of research and partnership with MIT Sloan’s Center for Digital Business, the IDE is analyzing the broad sociological changes brought about by the advance and spread of digital technology.
EF6: Digital Advertising and Privacy with Catherine Tucker
Economic Frontiers
42 minutes 25 seconds
9 years ago
EF6: Digital Advertising and Privacy with Catherine Tucker
Show notes: http://ide.mit.edu/news-events-media?type_1=podcast
In this podcast we talk about multiple aspects of digital advertising, privacy, and big data. Our guest is Catherine Tucker of MIT's Sloan School of Management. Catherine is one of the world's foremost experts on digital advertising and privacy. We begin this conversation by discussing why digital advertising is interesting and the unique perspectives that academics bring to the topic. We then move on to specific aspects of digital advertising, such as re-targeting, ad blockers, and the effectiveness of native ads on Twitter. Lastly, we discuss whether big data brings a sustainable competitive advantage to companies that possess it.
Economic Frontiers
Economic Frontiers is a podcast about the frontier of economics research regarding technology, innovation, and digitization. Each episode brings in a leading researcher or research team for a discussion of their work and its broader implications.
This podcast is sponsored by the MIT Initiative on the Digital Economy (IDE). The IDE is an effort focused on the impact of digital technology on businesses, the economy, and society. Drawing on MIT Sloan’s strengths in technology and innovation, its internationally recognized faculty, and more than a decade of research and partnership with MIT Sloan’s Center for Digital Business, the IDE is analyzing the broad sociological changes brought about by the advance and spread of digital technology.
