Values in society are being reassessed, external stakeholders are gaining more influence and Government policy and regulation are changing. We are now seeing customers and employees wanting to engage with companies that share their values and are increasingly demanding companies to demonstrate their positive contribution to society. In this podcast, we talk to Ioanna Sikiaridi and Priya Ravidran, strategy consultants at PwC, to understand how they use economics and strategy to help companies understand their impact on consumers and wider society, communicate to their stakeholders and integrate impact within their strategy to sustain long-term growth. You can find out more at https://www.pwc.co.uk/services/economics-policy/total-impact-and-measurement.html.