
You know that when the price goes up, people buy less. But do you know how much less? Why can a coffee chain raise its prices and we barely flinch, but a spike in gas prices sends us into a frenzy? The answer lies in one of the most crucial concepts for businesses and consumers alike: Elasticity of Demand.
In this episode of Economics, we move beyond the basic laws of demand and supply to explore the sensitivity behind our choices. Host [Host Name] delves into what makes us react dramatically to some price changes and barely notice others.
Get ready to understand:
Elastic vs. Inelastic: What your medicine, your daily coffee, and your vacation plans reveal about your spending psychology.
The Substitution Effect: How the availability of alternatives (like generic brands or different streaming services) dictates a company's pricing power.
Necessities vs. Luxuries: Why we'll pay almost anything for some things, but are bargain-hunters for others.
Real-World Pricing Strategies: How companies use this concept to package products, design subscription tiers, and strategically discount items to maximize revenue.
This episode will change how you view every purchase. You'll learn to predict which products are vulnerable to price wars and which can command a premium, giving you the insight of a seasoned strategist. Discover if your own spending habits are "elastic" or "inelastic" and what that says about your financial life.
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