In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success. Takeaways The importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain ...
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In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success. Takeaways The importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain ...
How I'm Building Confetti Snacks into the Top Selling Natural Snacks Company with Founder Betty Lu
EDGE with Brandon White
1 hour 4 minutes
1 year ago
How I'm Building Confetti Snacks into the Top Selling Natural Snacks Company with Founder Betty Lu
Betty Lu, Founder of Confetti Snacks, shares how she's building the top selling natural snacks company. From raising venture capital to getting into national chains like Walmart. CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike out...
EDGE with Brandon White
In this episode we explore the importance of timing, simplicity, and passion in crossing the chasm from early adopters to mass market adoption for any company or product. We also talk about personal branding and storytelling in business success. Takeaways The importance of timing in market adoption is crucial for success.Simplicity in product and message helps in crossing the chasm.Passion of the founder is key to engaging customers and building trust.Personal branding and owning your domain ...
