Shopping locally shouldn't be a guilt trip. It should be an invitation. In this bonus episode, we're flipping the script on how economic developers can activate year-round support for small businesses. Think: Buy Local Bingo cards, receipt challenges, and holiday gift guides that make shopping small feel like a treasure hunt, not a chore. Whether you're looking to drive foot traffic during a spring slowdown or turn 500 employees into downtown ambassadors with a single gift card campaign, we'v...
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Shopping locally shouldn't be a guilt trip. It should be an invitation. In this bonus episode, we're flipping the script on how economic developers can activate year-round support for small businesses. Think: Buy Local Bingo cards, receipt challenges, and holiday gift guides that make shopping small feel like a treasure hunt, not a chore. Whether you're looking to drive foot traffic during a spring slowdown or turn 500 employees into downtown ambassadors with a single gift card campaign, we'v...
E18 - Beyond the Cover Story: PR Strategies for your EDO, with Mia Vaccaro
EDO Breakthrough
32 minutes
9 months ago
E18 - Beyond the Cover Story: PR Strategies for your EDO, with Mia Vaccaro
Public Relations isn’t always about chasing the spotlight and making headlines. In economic development, effective PR is about turning your narrative into a compelling message that resonates with the community you serve. In this episode, Mia Vaccaro draws on her background in lifestyle PR to help you create a strategy that goes beyond traditional media coverage and truly connects with your audience. Key Takeaways: How PR can be a bridge for your organization to the external worldWhy you shoul...
EDO Breakthrough
Shopping locally shouldn't be a guilt trip. It should be an invitation. In this bonus episode, we're flipping the script on how economic developers can activate year-round support for small businesses. Think: Buy Local Bingo cards, receipt challenges, and holiday gift guides that make shopping small feel like a treasure hunt, not a chore. Whether you're looking to drive foot traffic during a spring slowdown or turn 500 employees into downtown ambassadors with a single gift card campaign, we'v...
