Shopping locally shouldn't be a guilt trip. It should be an invitation. In this bonus episode, we're flipping the script on how economic developers can activate year-round support for small businesses. Think: Buy Local Bingo cards, receipt challenges, and holiday gift guides that make shopping small feel like a treasure hunt, not a chore. Whether you're looking to drive foot traffic during a spring slowdown or turn 500 employees into downtown ambassadors with a single gift card campaign, we'v...
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Shopping locally shouldn't be a guilt trip. It should be an invitation. In this bonus episode, we're flipping the script on how economic developers can activate year-round support for small businesses. Think: Buy Local Bingo cards, receipt challenges, and holiday gift guides that make shopping small feel like a treasure hunt, not a chore. Whether you're looking to drive foot traffic during a spring slowdown or turn 500 employees into downtown ambassadors with a single gift card campaign, we'v...
E30 - Why Storytelling Is Every Economic Developer’s Secret Weapon, with Meg Boyle
EDO Breakthrough
47 minutes
3 months ago
E30 - Why Storytelling Is Every Economic Developer’s Secret Weapon, with Meg Boyle
What if the key to better marketing, stronger partnerships, and more trust in your EDO is simply… better writing? In this episode, Sandy sits down with PPR Strategies’ Creative Director, Meg Boyle, for a candid look at the power of words in economic development. From finding an authentic voice to writing with empathy, Meg shares how storytelling fuels the strategies that build stronger communities. Key Takeaways: How to write with conviction, even outside your comfort zoneHow AI can be helpfu...
EDO Breakthrough
Shopping locally shouldn't be a guilt trip. It should be an invitation. In this bonus episode, we're flipping the script on how economic developers can activate year-round support for small businesses. Think: Buy Local Bingo cards, receipt challenges, and holiday gift guides that make shopping small feel like a treasure hunt, not a chore. Whether you're looking to drive foot traffic during a spring slowdown or turn 500 employees into downtown ambassadors with a single gift card campaign, we'v...
