In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Conni Francini, an EdTech expert with extensive experience in education and product development. Connie shares insights on developing successful EdTech products by focusing on the "why" behind the product rather than just the "what." Drawing from her background, Conni discusses the importance of understanding the education landscape, seeking early feedback, and aligning products with market needs. Listen in as Conni's expertise provides invaluable guidance for EdTech founders striving to create meaningful solutions that resonate with educators and students alike.