First impressions online can make or break your small business. In this episode of Effortless Marketing, host Hailey Hodge breaks down how a user-friendly website boosts trust, engagement, and sales—and shares practical steps to get there.

You’ll learn:

- How to design clear, intuitive navigation that guides visitors effortlessly

- Smart site structure tips that reduce friction and increase conversions

- Content best practices to keep visitors scanning, reading, and taking action

- Actionable takeaways you can implement today to elevate UX

Whether you’re revamping an existing site or building from scratch, you’ll walk away with simple, effective strategies to turn casual visitors into loyal customers.

Brought to you by Craftify AI—marketing intelligence made simple. Discover intuitive, AI-powered tools that help small businesses create content, personalize customer experiences, and optimize performance in real time.