Online reviews are the new word-of-mouth—and they can make or break your local business. In this episode of Effortless Marketing, Hailey Hodge breaks down why reviews matter more than ever, how they impact your local search rankings, and what you can do to manage them without the stress.

You’ll learn:

- How reviews influence trust, conversions, and local SEO

- Smart ways to respond to both positive and negative feedback

- How AI can centralize reviews, suggest on-brand replies, and spot trends

- Simple automations to request more reviews from happy customers

- Real examples of turning criticism into customer loyalty and growth

If juggling Google, Yelp, and Facebook feels overwhelming, this episode shows you how AI-powered tools—like the ones inside Craftify AI—can bring everything into one dashboard, automate requests, and keep your brand voice consistent. Save time, build trust, and boost your visibility in your local community.

Ready to turn reviews into your competitive edge? Press play. Brought to you by Craftify AI.