Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers

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Ekimetrics (Eng)

Ekimetrics

21 episodes

4 months ago

Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge. Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals.

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Marketing

Business

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Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers

Ekimetrics (Eng)

34 minutes 21 seconds

1 year ago

Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers

There’s a world of difference between single point in time Marketing Mix Modelling and an always-on, self-serve capability fit for over 1000 marketers globally.

Find out how Haleon (formerly GSK Healthcare) has made this significant transformation to scale marketing effectiveness over the last four years, with tips for others who are on or thinking about taking a similar path. John O’Connor, Marketing Effectiveness Analytics Director at Haleon discusses the importance of building and animating communities, dealing with organisational change and securing leadership support and engagement as he shares his journey with host Matt Andrew, UK GM and Partner at Ekimetrics.

To find out more about how - and why - to take on a similar transformation, head to ekimetrics.com

Hosted on Acast. See acast.com/privacy for more information.