The global electric vehicle industry shows both momentum and adjustment as of November 24, 2025. The market is experiencing heightened competition, new alliances, and marked shifts in consumer demand and pricing.
Over the past week, automakers such as Ford, Kia, and General Motors have announced scaled-back production plans for new EV models targeting the United States. This is a direct response to growing inventory, a looming influx of used vehicles as leases expire in 2026, and softer-than-expected consumer uptake. Price cuts are accelerating, with analysts predicting a record wave of used EVs will drive prices even lower next year. Despite this, EV adoption remains robust globally, particularly in regions such as China and Europe. The International Energy Agency forecasts EVs will surpass 40 percent of all car sales by 2030 if current policies persist.
Recent deals signal industry adaptation. Tellus Power and Spirii have partnered to expand their EV charging platforms across 14 countries, aiming to address a core barrier for EV consumers high-quality, accessible charging. Meanwhile, China is pressing forward with EV market expansion, expressing plans to establish new assembly plants and infrastructure in markets like Bangladesh, while rapidly deploying renewable power domestically. Notably, China’s transport fuel emissions fell 5 percent year-on-year, attributed to the fast uptake of EVs.
The product pipeline remains active: Major launches this week include Tesla’s new Model Y Performance in Canada and Model S and X in China. On price and access, leasing has become more attractive to consumers, with the 2025 BMW i4 offered for 399 dollars a month and the 2025 Kia EV6 for 309 dollars a month. The increased variety of models and more competitive lease terms reflect easing supply chains and higher overall availability.
Regulatory headwinds emerged in the US, where recent cuts to EV incentives and tax credits may dampen growth. In contrast, major Asian and European markets maintain active support, bolstering growth prospects abroad.
Industry leaders are shifting focus adapting model rollouts, forging supply and infrastructure partnerships, and doubling down on fast-growing regions or segments. Compared with earlier this year, the industry outlook is more cautious in the US but remains bullish worldwide, buoyed by sustained demand, declining battery costs, and global policy momentum.
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