We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 0:54 – Answering an audience question1:45 – Introducing the guest3:54 – The difference between a business brand and a personal brand5:15 – Should a new business focus on the business or personal brand? 7:05 – Myths around branding8:34 ...
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We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 0:54 – Answering an audience question1:45 – Introducing the guest3:54 – The difference between a business brand and a personal brand5:15 – Should a new business focus on the business or personal brand? 7:05 – Myths around branding8:34 ...
Why You Need a Personal Brand (and How to Build One)
Elevate and Expand
24 minutes
1 year ago
Why You Need a Personal Brand (and How to Build One)
A personal brand is what helps you stand out from the crowd. If we’re being honest, there are probably a lot of people with your expertise – your biggest differentiation factor is you. Today’s guest, Victoria Tollossa, walks us through the basics of personal branding, and how you can get started, even if sharing personal stories still feels uncomfortable to you. *****2:45 – Introduction3:44 – Starting her business, getting her first client6:00 – Planning/saving for launch9:00 – Struggles...
Elevate and Expand
We all know that a powerful story can move a follower from casual onlooker to repeat customer – but how do you get started building a brand that attracts and converts raving fans? Digital Ready instructor Elizabeth Lewis joins us to share her insight. 0:54 – Answering an audience question1:45 – Introducing the guest3:54 – The difference between a business brand and a personal brand5:15 – Should a new business focus on the business or personal brand? 7:05 – Myths around branding8:34 ...
