Video games are one of the fastest growing entertainment mediums on the planet...and there is a LOT that marketers of businesses in almost any industry can learn from them. The major publishers and even some savvy indie studios are masters are hijacking attention, building anticipation and creating demand. The truth is, most of the fastest growing, and most disruptive companies out there know that true breakthrough growth doesn't come from copying others in your industry or sector, it comes from looking for outside inspiration (even in the least expected places...) That's why in this video I sat down with an ex-marketer from two of the biggest video game publishers in the world, EA Games & WB Games, who is now runs Skill Tree Marketing to help independent developers cut through the noise even with smaller budgets. Regardless of whether you're a marketer at a small-medium size business or start-up, or even if you're an small development studio looking to release a new game, you'll find a tonne of value from this video. You can connect with Jon & Skill Tree Marketing at: https://skilltree-marketing.com/