This episode breaks down the exact process we use to take an idea and turn it into a purposeful, profitable event. We talk about why every event starts with a clear why, how we design the full guest journey across all five senses, and the role values play in shaping the experience. We cover budgets, options, buffers, creative activations that drive real engagement, and how tech and AI help us support community building. If you run events or want to build community through experiences, this episode gives you a simple and practical framework to follow.   Connect with us Julia Truong IG: @juliatruong.official | juliatruong.com Victor Tran IG: @victortran.official | victortran.com.au Elevate Podcast IG: @elevatepodcast_official