'I Turn Down More Gigs Than I Accept': The ANATTA Approach

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Elevated Frequencies

Olivia Mancuso

132 episodes

6 days ago

Entrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit. After scaling her business from zero to six figures in six months, Olivia is ready to help with everything from setting up an LLC to building your personal brand. Each week, she’ll share personal insights alongside interviews with artists, promoters, label owners, and agents - all with the aim of elevating your house and techno journey. For more content on growing your career, brand, and business, check out Olivia’s Instagram: http://www.instagram.com/oliviamancuso__

All content for Elevated Frequencies is the property of Olivia Mancuso and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

'I Turn Down More Gigs Than I Accept': The ANATTA Approach | EF EP 130

Elevated Frequencies

41 minutes

3 weeks ago

'I Turn Down More Gigs Than I Accept': The ANATTA Approach | EF EP 130

Most artists think saying yes to every opportunity is how you build a career. ANATTA proves the opposite is true.

Since our last conversation, ANATTA has mastered one of the hardest skills in this industry - strategic rejection. He turns down more bookings than he accepts, including clubs he's been dying to play and gigs that could pay six months of rent. This isn't about being difficult or playing hard to get. It's about understanding that every yes to the wrong opportunity blocks you from the right one.

In this conversation, ANATTA breaks down his approach to selective booking, reveals his genius content creation hack that involves ditching your phone entirely, and explains how fashion and visual identity play into building a recognizable brand in dance music.

Key Takeaways:

→ The camcorder hack for creating better tour content without distractions
→ How to know when to turn down bookings
→ Why planning content while traveling beats scrambling for posts later
→ The real reason top artists say no more than they say yes
→ How fashion choices impact your brand identity as a producer

If you're struggling with FOMO around opportunities or don't know which bookings to take, this episode will shift your entire approach to career strategy.

Want personalized guidance on building your brand and making strategic career decisions? Schedule a one-on-one session with me on GreenRoom where we can dive deep into your specific goals and create an action plan.

Connect with me: @oliviamancuso__

Video Editor/Audio Engineer: James Fixx