Join industry leaders as they delve deep into the essentials of leveraging social media platforms for business growth.

We cover the significance of understanding different platforms like LinkedIn, TikTok, Facebook, Instagram, and more.

Learn about crisis management, data-driven decision-making, user-generated content, the role of AI, and emerging trends in digital marketing. Special features include case studies on Nike's Dream Crazy campaign and the Coca-Cola Share a Coke campaign, providing practical insights for effectively planning and executing social media strategies.

00:10 Overview of Social Media Platforms

00:25 Importance of Social Media for Businesses

01:14 Emerging Trends and Features

02:07 Choosing the Right Platform

02:43 Data and Analytics in Social Media

04:29 Patricia's Insights on New Features

08:19 Adapting to Platform Changes

14:34 Case Studies: Nike and Coca-Cola

26:26 Social Media Strategy and Planning

33:11 Q&A and Final Thoughts