Understand the consumer behavior post-pandemic shift!

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Elevating Impact

Agile Media Africa

20 episodes

3 days ago

Our goal is to educate, inspire, and connect listeners to impactful stories of changemakers, innovators, and unsung heroes transforming Africa. Explore the stories that are making a difference.

Language Learning

Education

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All content for Elevating Impact is the property of Agile Media Africa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Our goal is to educate, inspire, and connect listeners to impactful stories of changemakers, innovators, and unsung heroes transforming Africa. Explore the stories that are making a difference.

Language Learning

Education

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Understand the consumer behavior post-pandemic shift!

Elevating Impact

36 minutes 19 seconds

6 months ago

Understand the consumer behavior post-pandemic shift!

We delve into the transformative impact of COVID-19 on consumer behavior and marketing strategies. Hosted by Aggie Patricia Turwomwe, founder/CEO of Agile Media Africa, this insightful webinar features expert speakers discussing the digital shift, consumer preferences, and the rise of social media in Uganda and beyond. Keynote speakers like Joseph Byaruhanga from Roke Telkom, Lorraine Tukahirwa from Vision Group, and Doreen Nyinomugisha from Housing Finance Bank share their valuable experiences and strategies on navigating the post-pandemic landscape.

Learn about the importance of data, innovation, agility, and how to effectively engage with today's ever-evolving consumer.

00:00 The Internet's Growing Influence

00:19 The Digital Market Landscape

01:10 Impact of COVID-19 on Media and Marketing

01:52 Webinar Introduction and Objectives

04:33 Insights from Joseph Byaruhanga on Digital Shift

11:11 Lorraine Tukahirwa on Media Consumption Transformation

24:24 Betty Kakyo on Brand Strategies Post-Pandemic

28:46 Q&A and Final Thoughts

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Get in touch with us on; Linkedin, Facebook and Email at agilemediaafrica@gmail.com