Fiona Kemigisha and Uncle Mo, dive into the world of influencer marketing.
Learn how to boost your brand's #awareness using effective influencer strategies, create engaging content, and understand the importance of data in your campaigns. Fiona discusses content creation, the value of collaboration, and trends like user-generated content and podcasts. Uncle Mo sheds light on the essence of authenticity in influencer marketing and the importance of understanding the 'why' behind marketing efforts.
Moderated by Aggie Patricia Turwomwe and featuring insights from Betty Kakyo of Agile Media, this session is packed with practica advice, success stories, and valuable tips.
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05:08 Leveraging Social Media for Influencer Campaigns
08:08 The Importance of Data in Influencer Marketing
11:12 Collaboration and Community Building
14:28 Emerging Trends in Influencer Marketing
15:42 Transition to Uncle Mo's Segment
22:55 The Role of Influencers in Modern Marketing
23:34 Influencer Landscape in Uganda
24:15 Challenges and Opportunities for Ugandan Influencers
29:22 The Importance of Consistency in Content Creation
32:05 Measuring Influencer Campaign Success
37:56 Future Trends in Influencer Marketing