In this episode, expert Susan Friedman shares practical advice for authors on how to stand out and continue selling their books well beyond the launch.Learn why marketing should be an ongoing part of your book’s journey, how finding the right niche audience can dramatically boost your sales, and what creative strategies you can use to sell your book in bulk. Susan also discusses smart ways to leverage speaking opportunities, corporate gifts, and sponsorships, emphasizing the importance of thinking outside the box rather than following the crowd. Whether you’re just starting your book or looking for new ways to grow your impact, this episode delivers actionable insights from a seasoned book marketing professional.