Episode #2 - The Clash of the Titans: Marketing vs Transactional Emails

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Email Deliverability Academy by EmailLabs

EmailLabs

3 episodes

7 hours ago

You can have a perfectly selected database of contacts, a properly selected and prepared offer, a technically compliant e-mail creation or a specialized mailing system, but it will be of no use if most of the sent messages land in the spam folder or are blocked by spam filters. Not sure how to improve your deliverability to get your messages to your customers? No problem, we will explain everything to you in our academy - Email Deliverability Academy by EmailLabs.

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Episode #2 - The Clash of the Titans: Marketing vs Transactional Emails

Email Deliverability Academy by EmailLabs

19 minutes 33 seconds

2 years ago

Episode #2 - The Clash of the Titans: Marketing vs Transactional Emails

In today’s lesson, we'll tell you a little more about the eternal battle between transactional and marketing emails, and why in their clashes it's you who has the most influence on the outcome of the confrontation, in other words, why you should separate the sending of transactional and marketing emails.