EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List

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Email Empire with Allison Hardy

Allison Hardy

373 episodes

6 hours ago

Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:

What’s actually working right now in email marketing
Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
The honest, behind-the-scenes debriefs that most people never share
The ah-ha moments that *might* make you rewrite your entire email nurture sequence

Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.

All content for Email Empire with Allison Hardy is the property of Allison Hardy and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

What’s actually working right now in email marketing
Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
The honest, behind-the-scenes debriefs that most people never share
The ah-ha moments that *might* make you rewrite your entire email nurture sequence

Entrepreneurship

Business,

Marketing

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EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List

Email Empire with Allison Hardy

6 minutes

1 day ago

EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List

What if the tiny waitlist you're overlooking could outsell your massive email list?

In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.

TAKEAWAYS:

A strong waitlist strategy can dramatically outperform a large, unqualified email list. Allison’s 106-person waitlist converted at 17%.
Your sales emails don't need to do the convincing when the decision is already made during the waitlist phase.
Timing and positioning beat urgency and pressure, every single time.
The most important sales work happens before anyone ever clicks a “buy” button.
Selling to fewer, more qualified people often creates more predictable and profitable results.

LINKS YOU MIGHT FIND HELPFUL:

Check out the blog post that accompanies this podcast episode for more details and resources.

Want to watch the full waitlist strategy de-brief? Click here to access it.

Want smarter emails without starting from scratch? The Email Marketing Trend Report is your no-fluff, $7/month guide to what’s actually working in real email funnels right now. Each month, you’ll get a bite-sized PDF delivered to your inbox with simple tweaks that help your emails sell more—without rewriting everything from the ground up. Snag your subscription right here.

Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!

Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music by: www.bensound.com
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