Host Lars Markull talks with Ali Tabbalat about how his company EmFlex is transforming car financing in Saudi Arabia through embedded finance technology.

Ali explains how EmFlex helps consumers get pre-approved financing in minutes while shopping for cars online, a dramatic improvement over the traditional week-long process.

Rather than competing with banks, EmFlex provides the technology that enables financial institutions to offer services directly within e-commerce platforms.

The conversation covers Ali's entrepreneurial journey, why Saudi Arabia is an emerging Fintech hub, and how embedded finance represents the "wave two of fintech" that will reshape consumer financial experiences across industries.

Visit our website, www.embeddedfinancereview.com, for more content.

This episode was produced by Orama.tv.

(00:00) Introduction to Ali Tabalat

(02:16) Ali's Journey into FinTech

(03:21) Early Ventures: Solfeh and Quiq Claim

(07:48) The Concept of Embedded Finance

(09:20) Building EmFlex: The Vision and Strategy

(12:25) How EmFlex Works

(17:08) Collaborating with Banks

(25:20) Why Saudi Arabia?

(28:54) Future Plans and Opportunities

(32:47) Conclusion and Contact Information