In this episode of Embedded Finance Review, host Lars Markull sits down with Paul Staples, an Embedded Banking Non-Exec and Board Member who previously built embedded banking offerings at HSBC and Clear Bank.

Five years after Angela Strange's famous "every company will be a fintech" prediction, Paul shares why non-financial brands launching financial products are failing when they rely solely on brand power instead of solving customers' jobs to be done.

Paul explains how embedded finance has evolved from simply placing financial services where customers already are to requiring deep integration with specific pain points. He debunks common myths about brand trust in financial services and reveals why the next wave of embedded finance will focus on cost efficiency rather than revenue growth.

From utilities and energy trading to enterprise infrastructure, discover which sectors are ripe for disruption and why banks need new consulting skills to thrive in embedded finance. This episode offers invaluable insights for any business considering financial product integration and where the industry is headed in 2025 and beyond.

Visit our website, www.embeddedfinancereview.com, for more content. This episode was produced by Orama.tv.

(00:00) Guest Introduction: Paul Staples

(01:43) The Evolution of Embedded Finance

(03:52) Challenges and Opportunities in Embedded Finance

(07:08) The Role of Banks in Embedded Finance

(10:15) Future Trends and Predictions

(13:07) Case Studies and Real-World Examples

(16:34) The Importance of Customer Research

(26:48) Infrastructure and Utilities: The Next Frontier of Embedded Finance

(31:42) Conclusion and Final Thoughts