On this episode of Embracing Erosion, Devon sits down with Suyog Deshpande, the Co-Founder and CEO of Webless. Before starting this company, Suyog spent years at some of the most respected names in enterprise tech - Amplitude, Salesforce, and Samsara - helping shape products and go-to-market strategies at scale as a product marketing leader.

In their conversation, they explored what an LLM-native web might actually look like in practice—how companies should think about becoming “LLM-ready,” what metrics will matter in a world beyond pageviews and clicks, and how safety and trust need to be built into agent-driven experiences. Suyog also shared lessons from his time in “big tech” that inform how he’s approaching this transformation, and we talked about the roadblocks and signals that will determine whether this shift takes hold. Enjoy the conversation!